(Think of today’s post as a public service announcement. But it’s still about design. It will all make sense in the end. You’ll see.)
Okay, it’s time – time to address Gangnam Style. Let me preface this by stating while I can speak Korean, I can only understand about 25% of what PSY is saying, if that. Nonetheless I feel it’s my duty to explain the chorus because what I have been hearing and seeing is NUTS.
First of all, the chorus is Oppan Gangnam style. It’s not Whoop it Gangnam style or Open condom style, or whatever else the kids are saying. As for its meaning, there are two things you need to know.
1. Oppa is literally an older brother to a girl but it’s what girls call guys who are older than them, whether it’s an actual brother, a friend or even a boyfriend. There are similar terms for older brother to a boy, older sister to a boy, older sister to a girl, etc. In the Korean culture you don’t call people older than you by their first name, at least without adding one of these terms after it because it’s considered disrespectful. So that’s what oppa means. Now oppan (with an “n” at the end) is basically the contraction for oppa is. So the lyric means Oppa is Gangnam style, with oppa referring to himself. (Style in Korean is the same as in English; it’s style.)
2. What the heck is Gangnam? Gangnam is a really posh neighborhood in Seoul. I heard PSY in an interview describe it as the Beverly Hills of Seoul and that’s a good comparison. So basically he’s saying that’s his style. But of course you know from the video that it’s all tongue-in-cheek. It’s a parody which is why it’s so hilarious. Oh and one last thing. The a is pronounced like ah so it’s closer to gong although not exactly (but it’s definitely not gang even though that’s how it’s spelled) and nam is pronounced nom as in nomnomnom.
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Okay, now that I’ve cleared that up, here’s what Gangnam style looks like in real estate. This is a villa on the market in the Gangnam district – modern, sleek and utterly fabulous.
See? I told you I would tie it all together!
</End of public service announcement>
(Photos: Luxe House Consulting via Wall Street Journal)