Hi everyone! I’m Mackenzie from Design Darling and I’m thrilled to be filling in for Ally today. The design trend that I’m loving most right now is the rise of online magazines. Women who got their big break in blogging have found a way to foray into publishing, producing original content that attracts advertisers and readers alike. Consider this your cheat sheet to the crÃ¨me de la crÃ¨me of online publications and feel free to add your two cents by commenting below!
Who: Former Domino market assistant Michelle Adams and photographer Patrick Cline
What: The innovator
When: Launched in October 2009
What I love: A well-curated “Market” feature, industry icons like Bunny Williams and Lilly Pulitzer, daily blog with illustrations by Caitlin McGauley, comprehensive gallery, available in print (but for $35 per issue), links to everything.
What I don’t: Lack of reader interaction on Twitter.
What: Lonny‘s eclectic little sister
When: Launched in September 2010
Where: Based in San Francisco
What I love: The most content at 265 pages, tons of blogger-contributors, open launch parties, and major buzz on Twitter.
What I don’t: SlowÂ online gallery.
What: The old-fashioned rookie
When: Launched in January 2011
Where: New York / San Francisco
What I love: Only magazine that comes out monthly, best use of Facebook,Â pretty portraits of blogger favorite Anna Rifle and fashion darling Lela Rose.
What I don’t: Text-heavy. More portraits and fewer interiors spreads make for little “blog-able” content.
When: Launched in February 2011
What: The celebrity connection
Where: Boston / Houston / Los Angeles
What I love: Innovative features like “One day with…” and “If I got this invite, I would…”, plenty of blog links, and funny girls Chelsea Handler and Jamie Meares in the impressive premiere issue.
What I don’t: Unattainable brands and high price points give off a “look but don’t touch” vibe.
I think it’s great that each magazine brings something completely different to the table and I look forward to keeping up with all four publications as they continue to improve and innovate. Do you agree with my take on each one’s aesthetic and main attractions? Which online publication is your favorite thus far?